“It costs so much to acquire customers that whenever they stay with you, make sure you follow them and give them whatever they want outside of the hotel.” Starting this year, Accor will introduce a revamped loyalty program across all its properties called ALL—standing for Accor Live Limitless. In Asia, the program—for now—offers mostly room discounts and wine-tasting dinners. “What we want to do is retain our customer base,” says Bazin. In 1997 Bazin became head of the European business of Los Angeles-based property investment firm Colony Capital. Her work has appeared in The New York Times, Washington Post, Yahoo, USA Today, Huffington Post, and Nasdaq. Bazin needs owners and brands, due to its “asset light” model of managing hotels rather than owning them—more than 90% of Accor’s hotels are operated as management agreements and franchised (up from 59% when Bazin came in). Bazin counters that these investments are all designed to dazzle guests and to transform Accor into a lifestyle operator. Accor bought FRHI from its three owners, Colony, Saudi Arabia’s Kingdom Holding, and the Qatar government. Sébastien Bazin, né le 9 novembre 1961 à Boulogne-Billancourt (Hauts-de-Seine), est un homme d'affaires français et actuel PDG de l'opérateur hôtelier Accor [1], [2.
Bazin is already planning Accor’s next move—to partner with major digital players such as Alibaba, Amazon and Google. EN DEHORS du football et du golf, où il a connu WalterButler, l'autre actionnaire de poids du PSG, Sébastien Bazin nourrit une vraie passion pourla Bretagne, dont il est en partie originaire. “Scale matters even more today than it mattered 20 years ago.”Pamela covers entrepreneurs, wealth, blockchain and the crypto economy as a senior reporter across digital and print platforms. This story appears in the March 2020 issue of Forbes Asia. Prior to Forbes, she served as on-air foreign correspondent for Thomson Reuters’ broadcast team, during which she reported on global markets, central bank policies, and breaking business news. Sébastien Bazin nommé à la tête d’Accor - 26 août 2013 - Lechotouristique.com - Before Asia, she was a journalist at NBC Comcast, and started her career at CNBC and Bloomberg as a financial news producer in New York. It also has tieups with the likes of talent management company IMG and sports and entertainment firm AEG. Depuis qu'il a pris la tête du groupe hôtelier, fin août 2013, Sébastien Bazin n'a pas chômé. CEO Sébastien Bazin is leading a transformation of French hotel giant Accor. At Colony, he led several hotel acquisitions, including a €1 billion investment in Accor, before representing Colony on Accor’s board in early 2006. “Every brand we add gives us another opportunity to seduce an owner,” says Bazin. Follow me on Twitter at @pamambler Frenchman Bazin’s path to the head of Accor is atypical. Getting Raffles back on the market is a leg up on Accor’s biggest rivals—Marriott and Hilton—by building a constellation of accommodations that keep loyal lodgers constantly coming back and owners happy. However, a €50 million deal in early 2019 to sponsor French football team Paris Saint-Germain did raise a few eyebrows. Sébastien Bazin - Formation - Lsa-conso.fr - Le carnet des décideurs - Sébastien Bazin - Immoweek.fr - Les 300 professionnels - Sébastien Bazin - Lexpansion.lexpress.fr - Le Qatar rachète le PSG - 31 mai 2013 - Lineaires.com - Le trombi de la distri - Carrefour - Sébastien Bazin - Lhotellerie-restauration.fr - Le parcours de Sébastien Bazin - 29 novembre 2013 - “The trade war may actually be beneficial for the French company if you think that China may limit access to its market to the likes of [U.S. companies] Marriott, Hilton or Hyatt,” says Thomas Sineau, senior intelligence analyst at New York-based analytics firm CB Insights. Some investors and analysts questioned how the large sum paid will provide a return on its investment. Singapore’s iconic Raffles Hotel, first opened in 1887. Des yeux bleu translucide, des bracelets en tissu au poignet, un air décontracté… Sébastien Bazin soigne son look. “Our concern is that the decision to sponsor may not have been made in the best interest of shareholders,” Thomas Beevers, founder and CEO of London-based equity research firm StockViews, wrote in a report last March. Asia is the regional focus for Accor now, says Bazin. CEO Sébastien Bazin is leading a transformation of French hotel giant AccorStanding in the lobby of Singapore’s iconic Raffles Hotel, Sébastien Bazin, the CEO of the French hotel giant Accor, declares: “This is the best hotel on the planet,” drawing applause and cheers of “bravo” from the VIPs gathered to hear him. “Every brand we add gives us another opportunity to seduce an owner,” says Sébastien Bazin.To further woo luxury travellers, Bazin needs to beef up Accor’s membership program, similar to what Marriott has been doing with its Bonvoy program.
To ensure ALL lives up to its promises, Accor is investing €400 million to buy into companies that operate restaurants, nightclubs and exclusive lounges so that Accor has its own in-house resources to wow guests. He made the remarks at the official reopening last October of one of Asia’s grandest hotels, first opened in 1887 and which Accor manages. After selling 58% of its real estate holdings in 2018 to a group of investors that included Singapore’s GIC and Saudi Arabia’s Public Investment Fund for €4.6 billion ($5 billion), Bazin has been buying up hotel brands to round out Accor’s stable, expanding it since 2013 from 14 of Accor’s familiar brands like Mercure and Pullman to a bench of more than 30 that includes Fairmont, Swissôtel and Raffles. Formation. Bazin aims to grow earnings from its loyalty program to more than €100 million.
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